JAEEUN BIA LEE
_ A LONDON-BASED MULTIDISCIPLINARY DESIGNER & RESEARCHER, INTERESTED IN EXPLORING THE BOUNDARIES WHERE VISUAL ARTS AND GRAPHIC DESIGN INTERSECT, BLENDING CREATIVITY WITH PRACTICALITY.
_ SPECIALISING IN VISUAL COMMUNICATION USING DIGITAL AND PRINT MEDIA, WITH EXTENSIVE EXPERIENCE TAKING PROJECTS FROM INITIAL CONCEPTION THROUGH TO FINAL EXECUTION IN PARTNERSHIP WITH CLIENTS.
_ CURRENTLY WORKING AS A CREATIVE DESIGNER FOR A GLOBAL TECH GIANT AT HOGARTH (WPP), DESIGNING CREATIVE INITIATIVES OFFERED BOTH ONLINE AND IN RETAIL STORES WORLDWIDE.
A multidisciplinary designer and researcher with a diverse background spanning visual communication, publishing, and art curation. Specialising in crafting dynamic design solutions across digital and print media, each project blends creativity with strategic insight to deliver work that resonates across platforms and audiences.
Currently working as a Creative Designer for Apple at Hogarth (WPP), overseeing high-profile design projects that shape both digital and in-store experiences worldwide. Alongside this, as the founder and designer-editor of Lazyagile, an independent publisher based in Seoul and London, there is a focus on producing innovative publications that push the boundaries of contemporary art and design.
An academic foundation in Graphic Media Design from the University of the Arts London, supported by an international postgraduate scholarship, has contributed to a keen understanding of the intersection between creativity and communication. Leadership in production and curation roles during the MA programme honed skills in managing complex design projects, including exhibitions and editorial work. This is complemented by a dual-degree background in Painting and Art History from Ewha Womans University, where a series of scholarships and multiple Dean’s List honours were earned for academic and leadership excellence.
With a strong foundation in curatorial practice, previous roles in exhibition curation and docent work at prominent cultural institutions have informed a holistic understanding of visual storytelling. From building brands to producing award-winning visual campaigns, each project is approached with a commitment to excellence, pushing creative boundaries while maintaining a strategic focus. Driven by a passion for design innovation, every project is executed with meticulous attention to detail, ensuring both aesthetic and functional success.
PROFESSIONAL EXPERIENCE
#DESIGN
'22 - ︎ Creative Designer for Apple, Hogarth (WPP), London
'22 - ︎ Founder·Designer·Editor, Lazyagile, Seoul & London
'17 - ︎ Freelance Graphic Designer, Seoul & London
'22 - '22 Graphic Designer, AfterHourz, London
'18 - '20 Content Creator, Korea Communications Commission, Gyeonggi
'13 - '14 Web & Design Director, Daall Media: Youth Media Organisation, Seoul
#EXHIBITION
'21 - '22 Exhibition Docent, Korean Cultural Centre UK, London
'19 - '19 Curator, K-Liz Gallery @Dongdaemun Design Plaza, Seoul
'17 - '18 Exhibition Docent, Sejong Centre: Exhibition Hall & Art Museum, Seoul
'16 - '16 Exhibition Assistant, Seoul Arts Centre: Seoul Calligraphy Art Museum, Seoul
'11 - '14 Exhibition Assistant, Gallery 1898 (formerly Peace Gallery), Seoul
#PEDAGOGY
'20 - '20 Art Teacher, Ewha Media High School, Seoul
'17 - '18 Art Teacher, Ewha Media High School, Seoul
'18 - '18 Art Teacher, Bukahyeon After-school Class, Seoul