JAEEUN BIA LEE

A multidisciplinary designer and researcher with a diverse background spanning visual communication, publishing, and art curation. Specialising in crafting dynamic design solutions across digital and print media, each project blends creativity with strategic insight to deliver work that resonates across platforms and audiences. From building brands to producing award-winning visual campaigns, each project is approached with a commitment to excellence, pushing creative boundaries while maintaining a strategic focus. Driven by a passion for design innovation, every project is executed with meticulous attention to detail, ensuring both aesthetic and functional success.



Currently working as a Creative Designer for Apple at Hogarth (WPP) in London, key contributions include designing visuals for ‘Today at Apple’ sessions and creating immersive brand experiences. This role involves leadership in versioning and adaptation processes, resulting in streamlined workflows and significant improvements in client satisfaction. Alongside this, as the founder and designer-editor of Lazyagile, an independent publisher based in Seoul and London, the focus is on producing innovative publications that push the boundaries of contemporary art and design, collaborating with emerging artists to create immersive narratives beyond traditional gallery spaces.



A diverse portfolio of work has been exhibited across leading cultural venues in London and Seoul, encompassing various media and formats. The public art project, funded with £10,000 from ‘Seoul Is Museum,’ led to its successful execution and recognition in the Regional Shared Sector from the Seoul Metropolitan Government. Additional accolades have been received across multiple disciplines, including awards from the Korea Youth Design Exhibition and the LG Social Film Festival, highlighting a strong foundation in visual communication, innovation, and creative storytelling.



An academic foundation in Graphic Media Design from the University of the Arts London, supported by an international postgraduate scholarship, has contributed to a keen understanding of the intersection between creativity and communication. Leadership in production and curation roles during the MA programme honed skills in managing complex design projects, including exhibitions and editorial work. This is complemented by a dual-degree background in Painting and Art History from Ewha Womans University in Seoul, where a series of scholarships and multiple Dean’s List honours were earned for academic and leadership excellence.