IS A LONDON BASED MULTIDISCIPLINARY DESIGNER, ART DIRECTOR AND RESEARCHER FROM SEOUL ... more


A LINE WHICH FORMS A VOLUME



Publication(offset printing, nautilus superwhite 90gsm and munken lynx natural white rough 300gsm, PUR binding), 99x210mm 𓂅
printed matter, publishing, production, identity(social media), art direction
𓂅
academic (2021)
𓂅
A Line Which Forms a Volume 5 is a critical reader and symposium of graphic design-led research, which is written, edited, designed, and published by participants of the MA Graphic Media Design course at London College of Communication and advised by Open Practice. The fifth issue explores acts of leaning and how they interconnect with concepts of care and transparency in the process of making design research public.
𓂅
Collaborations: Amy Henry, Dasha Lugovkin, Ghia Koussa, Ilaria Golin, Sarah Støle, Victoire Colliou, Reuxn Yao, Wendy Chen & Yuan Gu

WHAT IS OUT OF DOORS?



Exhibition
𓂅
art direction, curation, production, identity(social media), video editing, printed matter
𓂅
academic (2021)
𓂅
What is out of doors? Imagine a leap, a gap, a jump, an opening, a space of absence and presence. An in between of all, an in-between space. It is an intermediate place, a crossover, a space for progression, for transition, for transformation. Participants of the MA Graphic Media Design course at London College of Communication present their work in progress through a hybrid structure; the digital space and the physical gallery.
𓂅
Collaborations: Dasha Lugovkin, Ilaria Golin, Jacinth Xiang, Lusi Shen, Sarah Støle & Wendy Chen


︎︎︎online show


︎︎︎


offline show︎︎︎


CO–BEING



Publication(digital printing, elastic binding), 210x297mm
𓂅
printed matter, publishing
𓂅
academic (2021)
𓂅
This project focuses on disrupting the depiction of stereotyped gender through magazine covers. In the current fashion industry scene and culture, magazine covers have been trying to present gender-fluid fashion as a way of gender co-existence, but the result is still based on the cliché of gender dichotomy. Going further with our research, we acknowledged that gender-fluid fashion shown in magazine covers has revealed this new kind of stereotype, constantly reproducing feminine and masculine expression and clothing, based on gender dichotomies. In other words, the gender fluidity depicted through the fashion industry is distorting its original meaning and goals. We are dealing with this phenomenon for which magazines, thus trying to dismantle gender dichotomy, actually are contributing to the consolidation of dualism, rather than helping co-existence.
𓂅
Supervisors: Floriane Misslin & Paul Bailey
𓂅
Collaboration: Ilaria Golin



T♀XIC FEMININITY



Publication(digital printing, munken lynx rough 120gsm and acetate, coptic binding), 210x250mm & Fabric(crepe de chine poly 85gsm), 1410x1410mm
𓂅
printed mater, publishing, performance
𓂅
academic (2021)
𓂅
As Simone de Beauvoir (1949) says, “One is not born, but rather becomes, a woman.” For Bia, every society is full of imbalances. At her single-sex high school, at university and after qualifying as a secondary school teacher in South Korea, she was struck by the images representing the ideal woman in these institutions. Dismantling pervasive imbalances in public representation, for the sake of equilibrium, particularly the imbalances implicit in representations of women, lies at the core of this project. T♀XIC FEMININITY is a project consisting of Toxic Hypnosis and The Red Textbook. To disrupt the gender hegemony that legitimises the patriarchal system and perpetuates gender dichotomy, this project investigates and deconstructs idealised femininity – passive girls, attractive women, wise mothers – that is embodied by Korean young females.
𓂅
Supervisor: Charlotte-Maëva Perret
𓂅
Performer: Ilaria Golin


WEIRD RELAX



Public art, dimensions variable
𓂅
art direction, curation, production, identity, installation, printed matter, mixed media
𓂅
award (2019)
𓂅
WEIRD RELAX, a public artwork about relaxation installed in the city centre, allows the audience to take a break by becoming a part of the work of art. This is an interactive public art exhibition that can be easily accessed by a variety of people under the theme of three keywords; breath(숨), touch(닿음), and echoes(울림). We give the value of stillness to the busy lives of modern people so that individuals can experience and reflect on new experiences of relaxation.
𓂅
Collaborations: Dayoung Lee, Jiin Nam, Jiyeon Lee, Juhee Park, Minjung Lee & Yunha Kim
© JAEEUNBIALEE.
All rights reserved.
P. S. This site is a WORK IN PROGRESS. Updated as often as I can.
There is no spell check on here so please forgive me if some words are funny.