2024 | Brand Identity Design
The rebranding of STUDIO–A (formerly the Elements team), Hogarth’s largest and most creative team working with a global tech client, stems from a unique vision and approach. The branding kit includes a general logo, a stacked variant, logo animations, and a wide range of branded assets such as company IDs, a large office lightbox, Keynote and document templates, welcome cards, and various merch. Designed with a focus on innovation and dynamism, the brand reflects the forward-thinking nature of the technology company. The logo draws inspiration from their product design, featuring interconnected circles symbolising shared goals and a unified vision, aligning seamlessly with the team’s ongoing work for this high-profile client.
︎ Client: Hogarth
STUDIO–A
The rebranding of STUDIO–A (formerly the Elements team), Hogarth’s largest and most creative team working with a global tech client, stems from a unique vision and approach. The branding kit includes a general logo, a stacked variant, logo animations, and a wide range of branded assets such as company IDs, a large office lightbox, Keynote and document templates, welcome cards, and various merch. Designed with a focus on innovation and dynamism, the brand reflects the forward-thinking nature of the technology company. The logo draws inspiration from their product design, featuring interconnected circles symbolising shared goals and a unified vision, aligning seamlessly with the team’s ongoing work for this high-profile client.
︎ Client: Hogarth
2022–2023 | Digital Platform
Continuus Space is an interconnection of concepts, existing between one work and the other. It acts as the fil rouge, the common thread, that enables and ties ideas, narratives and ways of thinking. Continuus Space is the celebration of a forever mutable web of relations. Every point is described by the intersection of a number of lines, forming connections amongst diverse practices. Entering Continuus Space means entering a new reality. It is a place for contradictions, ephemeral and permanent at once.
Continuus Space’s main intention is to bring together diverse practices and ideas, to create space for discourse, while offering an online display for emerging artists.
︎ Collaborations: Ilaria Golin & Reuxn Yao
CONTINUUS SPACE
Continuus Space is an interconnection of concepts, existing between one work and the other. It acts as the fil rouge, the common thread, that enables and ties ideas, narratives and ways of thinking. Continuus Space is the celebration of a forever mutable web of relations. Every point is described by the intersection of a number of lines, forming connections amongst diverse practices. Entering Continuus Space means entering a new reality. It is a place for contradictions, ephemeral and permanent at once.
Continuus Space’s main intention is to bring together diverse practices and ideas, to create space for discourse, while offering an online display for emerging artists.
︎ Collaborations: Ilaria Golin & Reuxn Yao
2022 | Digital & Print Assets
00.thestore is a carbon-neutral pop-up concept store. With sustainability at the forefront, the first edition of 00.thestore showcases a thoughtfully curated selection of brands that prioritise ethical practices, eco-friendly materials, and conscious production methods. Located at Soho, the pop-up hosts a diverse range of planet-conscious brands such as Chilly's, FFS, La Bruket, Noice, Suri and many others.
︎ Client: Afterhourz
︎ Links
︎Afterhourz
︎00.thestore Website
︎00.thestore Instagram
00.THESTORE
00.thestore is a carbon-neutral pop-up concept store. With sustainability at the forefront, the first edition of 00.thestore showcases a thoughtfully curated selection of brands that prioritise ethical practices, eco-friendly materials, and conscious production methods. Located at Soho, the pop-up hosts a diverse range of planet-conscious brands such as Chilly's, FFS, La Bruket, Noice, Suri and many others.
︎ Client: Afterhourz
︎ Links
︎Afterhourz
︎00.thestore Website
︎00.thestore Instagram
2021 | Publication, 99x210mm (offset printing, PUR binding)
A Line Which Forms a Volume 5 is a critical reader and symposium of graphic design-led research, which is written, edited, designed, and published by participants of the MA Graphic Media Design course at London College of Communication and advised by Open Practice. The fifth issue explores acts of leaning and how they interconnect with concepts of care and transparency in the process of making design research public.
︎ Collaborations: Amy Henry, Dasha Lugovkin, Ghia Koussa, Ilaria Golin, Sarah Støle, Victoire Colliou, Reuxn Yao, Wendy Chen & Yuan Gu
︎ Shop
︎Good Press
︎Unitom
︎MagCulture
︎Inga Books
A LINE WHICH FORMS A VOLUME
A Line Which Forms a Volume 5 is a critical reader and symposium of graphic design-led research, which is written, edited, designed, and published by participants of the MA Graphic Media Design course at London College of Communication and advised by Open Practice. The fifth issue explores acts of leaning and how they interconnect with concepts of care and transparency in the process of making design research public.
︎ Collaborations: Amy Henry, Dasha Lugovkin, Ghia Koussa, Ilaria Golin, Sarah Støle, Victoire Colliou, Reuxn Yao, Wendy Chen & Yuan Gu
︎ Shop
︎Good Press
︎Unitom
︎MagCulture
︎Inga Books
2022-2024 | Publisher
Lazyagile is a publisher based in Seoul and London, specialising in designing, editing, and publishing zines and books on contemporary art and design. We have collaborated with emerging artists in Korea, supported by renowned cultural organisations.
Our books are more than art books; they are exhibition spaces overcoming physical limitations. We offer a collectable form of an exhibition, providing a three-dimensional experience of art beyond the traditional gallery setting. We allow readers to immerse themselves in artists' narratives, curated by designer and editor Bia.
︎ Links
︎Linktree
LAZYAGILE
Lazyagile is a publisher based in Seoul and London, specialising in designing, editing, and publishing zines and books on contemporary art and design. We have collaborated with emerging artists in Korea, supported by renowned cultural organisations.
Our books are more than art books; they are exhibition spaces overcoming physical limitations. We offer a collectable form of an exhibition, providing a three-dimensional experience of art beyond the traditional gallery setting. We allow readers to immerse themselves in artists' narratives, curated by designer and editor Bia.
︎ Links
︎Linktree
2022 | Publication, 128x179mm (offset printing, sewn binding)
A CIRCLE’S TRAVEL tells the story of a circle that sets off on a journey, encapsulating the artist's multifaceted sensory experiences of the landscapes encountered. Inspired by the artist's childhood in a comic book store, the book utilises visual elements like images, icons, and frames typical of print comics. The artist and Bia focus on how these elements guide the reader through the narrative, creating a unique art book that extends the boundaries of contemporary art by reinterpreting the visual language of print comics.
︎ Info
/ISBN: 979-11-980358-1-3 (92600)
/Publisher: Lazyagile
/Artist: LIM Seong Hui
/Designer & Editor: Jaeeun Bia Lee
/Price: £ 18
︎ Supported by GyeongGi Provincial Government & GyeongGi Cultural Foundation
︎ Shop
︎Good Press
︎Kyobo Book
︎Aladin
︎Ghost Books
︎The Reference
︎Gongsangondo
Feel free to email or dm to purchase :)
A CIRCLE'S TRAVEL
A CIRCLE’S TRAVEL tells the story of a circle that sets off on a journey, encapsulating the artist's multifaceted sensory experiences of the landscapes encountered. Inspired by the artist's childhood in a comic book store, the book utilises visual elements like images, icons, and frames typical of print comics. The artist and Bia focus on how these elements guide the reader through the narrative, creating a unique art book that extends the boundaries of contemporary art by reinterpreting the visual language of print comics.
︎ Info
/ISBN: 979-11-980358-1-3 (92600)
/Publisher: Lazyagile
/Artist: LIM Seong Hui
/Designer & Editor: Jaeeun Bia Lee
/Price: £ 18
︎ Supported by GyeongGi Provincial Government & GyeongGi Cultural Foundation
︎ Shop
︎Good Press
︎Kyobo Book
︎Aladin
︎Ghost Books
︎The Reference
︎Gongsangondo
Feel free to email or dm to purchase :)
2022 | Publication, 182x234mm (offset printing, perfect binding)
Living Things is a travelogue capturing and remembering the precious, fleeting sensations felt. The artist Yoori Lee focuses on natural elements, portraying living beings (and objects that seem alive) encountered during her travels. She captures ephemeral moments and collects soon-to-disappear objects using various media. Following the artist's gaze, readers can appreciate the world through a film camera, along with drawings and writings. While primarily in Korean, its visual storytelling is accessible to a broader audience. An English-translated paper is available upon request for wider reach.
︎ Info
/ISBN: 979-11-980358-2-0 (93600)
/Publisher: Lazyagile
/Artist: Yoori Lee
/Designer & Editor: Jaeeun Bia Lee
/Price: £ 15
︎ Supported by Gwangmyeong Cultural Foundation
︎ Shop
︎Kyobo Book
︎Aladin
︎Ghost Books
︎The Reference
︎Gongsangondo
Feel free to email or dm to purchase :)
Living Things
Living Things is a travelogue capturing and remembering the precious, fleeting sensations felt. The artist Yoori Lee focuses on natural elements, portraying living beings (and objects that seem alive) encountered during her travels. She captures ephemeral moments and collects soon-to-disappear objects using various media. Following the artist's gaze, readers can appreciate the world through a film camera, along with drawings and writings. While primarily in Korean, its visual storytelling is accessible to a broader audience. An English-translated paper is available upon request for wider reach.
︎ Info
/ISBN: 979-11-980358-2-0 (93600)
/Publisher: Lazyagile
/Artist: Yoori Lee
/Designer & Editor: Jaeeun Bia Lee
/Price: £ 15
︎ Supported by Gwangmyeong Cultural Foundation
︎ Shop
︎Kyobo Book
︎Aladin
︎Ghost Books
︎The Reference
︎Gongsangondo
Feel free to email or dm to purchase :)
