2022-2023
Digital Platform

CONTINUUS SPACE



Continuus Space is an interconnection of concepts, existing between one work and the other. It acts as the fil rouge, the common thread, that enables and ties ideas, narratives and ways of thinking. Continuus Space is the celebration of a forever mutable web of relations. Every point is described by the intersection of a number of lines, forming connections amongst diverse practices. Entering Continuus Space means entering a new reality. It is a place for contradictions, ephemeral and permanent at once.
Continuus Space’s main intention is to bring together diverse practices and ideas, to create space for discourse, while offering an online display for emerging artists.


︎ Collaborations
Ilaria Golin & Reuxn Yao
2022-2023
Visual & Digital Production Design

 TODAY AT APPLE



Today at Apple is Apple's flagship in-store events program. Bringing the core principles of Apple’s brand to each Today at Apple session is the core of Bia’s role. Selecting imagery provided by talents and working them into templates to produce assets for in-store and online display is the headline of the role of a Creative Designer. Working with Art Directors and Senior Designers to produce high-quality assets for display in some of the busiest retail locations in the world. This is an overview of the assets created for a high-profile Today at the Apple session.


︎ Client
Apple

2022-2023
Digital Assets

BEATS BY DRE



Beats by Dre is one of the most recognisable brands on the planet. With that knowledge, each asset has to be designed with an in-depth knowledge of the brand and its principles. Bia works across a range of global campaigns, including the recent product launch of the Beats Fit Pro.


︎ Client
Beats by Dre
2022
Digital & Print Assets

00.THESTORE



00.thestore is a carbon-neutral pop-up concept store. With sustainability at the forefront, the first edition of 00.thestore brings an array of thoughtfully curated brands that prioritize ethical practices, eco-friendly materials, and conscious production methods. Located at Soho, the pop-up hosts a wide selection of planet-conscious brands such as Chilly's, FFS, La Bruket, Noice, Suri and many others.


︎ Clients
Afterhourz

2021
Publication, 99x210mm (offset printing, PUR binding)

A LINE WHICH FORMS A VOLUME



A Line Which Forms a Volume 5 is a critical reader and symposium of graphic design-led research, which is written, edited, designed, and published by participants of the MA Graphic Media Design course at London College of Communication and advised by Open Practice. The fifth issue explores acts of leaning and how they interconnect with concepts of care and transparency in the process of making design research public.


︎ Collaborations
Amy Henry, Dasha Lugovkin, Ghia Koussa, Ilaria Golin, Sarah Støle, Victoire Colliou, Reuxn Yao, Wendy Chen & Yuan Gu

2021
Publication, 210x250mm (digital printing, coptic binding) & Performance

T♀XIC FEMININITY



As Simone de Beauvoir (1949) says, “One is not born, but rather becomes, a woman.” For Bia, every society is full of imbalances. At her single-sex high school, at university and after qualifying as a secondary school teacher in South Korea, she was struck by the images representing the ideal woman in these institutions. Dismantling pervasive imbalances in public representation, for the sake of equilibrium, particularly the imbalances implicit in representations of women, lies at the core of this project. TXIC FEMININITY is a project consisting of Toxic Hypnosis and The Red Textbook. To disrupt the gender hegemony that legitimises the patriarchal system and perpetuates gender dichotomy, this project investigates and deconstructs idealised femininity – passive girls, attractive women, wise mothers – that is embodied by Korean young females.


︎ Supervisor
2021
Exhibition

WHAT IS OUT OF DOORS?



What is out of doors? Imagine a leap, a gap, a jump, an opening, a space of absence and presence. An in between of all, an in-between space. It is an intermediate place, a crossover, a space for progression, for transition, for transformation. Participants of the MA Graphic Media Design course at London College of Communication present their work in progress through a hybrid structure; the digital space and the physical gallery.


︎ Collaborations
Dasha Lugovkin, Ilaria Golin, Jacinth Xiang, Lusi Shen, Sarah Støle & Wendy Chen

2021
Publication, 210x297mm (digital printing, elastic binding)

CO–BEING



CO–BEING focuses on disrupting the depiction of stereotyped gender through magazine covers. In the current fashion industry scene and culture, magazine covers have been trying to present gender-fluid fashion as a way of gender co-existence, but the result is still based on the cliché of gender dichotomy. Going further with our research, we acknowledged that gender-fluid fashion shown in magazine covers has revealed this new kind of stereotype, constantly reproducing feminine and masculine expression and clothing, based on gender dichotomies. In other words, the gender fluidity depicted through the fashion industry is distorting its original meaning and goals. Bia and Ilaria are dealing with this phenomenon for which magazines, thus trying to dismantle gender dichotomy, actually are contributing to the consolidation of dualism, rather than helping co-existence.


︎ Collaboration
Ilaria Golin

︎ Supervisors

2022
Publication, 128x179mm (offset printing, sewn binding)

A CIRCLE'S TRAVEL



A CIRCLE’S TRAVEL is not just an art book, but an exhibition space that overcomes space constraints. Bia believes that print media, considered one of the most traditional media, can also be the contemporary exhibition space. In other words, designers and editors organise artworks on paper to allow readers to immerse themselves in the author’s narrative, just as curators contemplate how to display artworks for a good exhibition experience. Therefore, creating and distributing A CIRCLE’S TRAVEL as a publication means transforming the exhibition space into a collectable form. It allows people to have the experience of enjoying the artworks in a three-dimensional way, going beyond the experience in the physical space filled up with art that cannot be touched.


︎ Info
/ISBN: 979-11-980358-1-3 (92600)
/Publisher: Lazyagile
/Artist: LIM Seong Hui
/Editor & Designer: Jaeeun Bia Lee
/Price: £ 18

︎ Supported by
GyeongGi Provincial Government & GyeongGi Cultural Foundation

︎ Shop
2019
Public Art

WEIRD RELAX



WEIRD RELAX, a public artwork about relaxation installed in the city centre, allows the audience to take a break by becoming a part of the work of art. This is an interactive public art exhibition that can be easily accessed by a variety of people under the theme of three keywords; touch(닿음), breath(숨), and echoes(울림). We give the value of stillness to the busy lives of modern people so that individuals can experience and reflect on new experiences of relaxation.


︎ Supported by
Seoul Metropolitan Government

︎ Collaborations
Dayoung Lee, Jiin Nam, Jiyeon Lee, Juhee Park, Minjung Lee & Yunha Kim
2019
Public Art

WEIRD EYES



The values of objects are judged and defined by the gaze of different viewpoints. The team visualised the diversity of these gazes with 50 Venus statues. they carried out this project as an exhibition team at the first Art Road Festival held by Seodaemun-gu Office.


︎ Client
Seodaemun District Office

︎ Collaborations
Dayoung Lee, Jiin Nam, Jiyeon Lee, Juhee Park, Minjung Lee & Yunha Kim
2022
Publication, 182x234mm (offset printing, perfect binding)

LIVING THINGS



Living Things contains the gaze of an artist who travelled to a new place. The summer scenery the artist encountered is full of living things such as a person leisurely sitting, a dog, a cat walking in the alley and birds flapping their wings. In order to remember the precious scenery that will soon disappear, this book contains drawings and photographs drawn and taken while thinking about the colours, expressions, and shapes that tell the mood of the day.


︎ Info
/ISBN: 979-11-980358-2-0 (93600)
/Publisher: Lazyagile
/Artist: LEE Yuri
/Editor & Designer: Jaeeun Bia Lee
/Price: £ 15

︎ Supported by
Gwangmyeong Cultural Foundation

︎ Shop

P.S THIS SITE IS WIP. THERE IS NO SPELL CHECK ON HERE SO PLEASE FORGIVE ME IF SOME WORDS ARE FUNNY.