︎
2022-2023
Digital Platform

CONTINUUS SPACE


Continuus Space is an interconnection of concepts, existing between one work and the other. It acts as the fil rouge, the common thread, that enables and ties ideas, narratives and ways of thinking. Continuus Space is the celebration of a forever mutable web of relations. Every point is described by the intersection of a number of lines, forming connections amongst diverse practices. Entering Continuus Space means entering a new reality. It is a place for contradictions, ephemeral and permanent at once.
Continuus Space’s main intention is to bring together diverse practices and ideas, to create space for discourse, while offering an online display for emerging artists.

︎ Collaborations
Ilaria Golin & Reuxn Yao
2022-2023
Visual & Digital Production Design

 TODAY AT APPLE


Today at Apple is Apple's flagship in-store events program. Bringing the core principles of Apple’s brand to each Today at Apple session is central to Bia’s role. Selecting imagery provided by talents and working them into templates to produce assets for in-store and online display is the primary responsibility of a Creative Designer. Collaborating with Art Directors and Project Managers to produce high-quality assets for display in some of the busiest retail locations in the world is essential. This overview highlights the assets created for a high-profile Today at Apple session.

︎ Client
Apple
2022-2023
Digital Assets

BEATS BY DRE


Beats by Dre is one of the most recognisable brands on the planet. With that in mind, each asset must be designed with an in-depth understanding of the brand and its principles. Bia works across a range of global campaigns, including the recent product launch of the Beats Fit Pro.

︎ Client
Beats by Dre
2022
Digital & Print Assets

00.THESTORE


00.thestore is a carbon-neutral pop-up concept store. With sustainability at the forefront, the first edition of 00.thestore showcases a thoughtfully curated selection of brands that prioritise ethical practices, eco-friendly materials, and conscious production methods. Located at Soho, the pop-up hosts a diverse range of planet-conscious brands such as Chilly's, FFS, La Bruket, Noice, Suri and many others.

︎ Clients
Afterhourz
2021
Publication, 99x210mm (offset printing, PUR binding)

A LINE WHICH FORMS A VOLUME


A Line Which Forms a Volume 5 is a critical reader and symposium of graphic design-led research, which is written, edited, designed, and published by participants of the MA Graphic Media Design course at London College of Communication and advised by Open Practice. The fifth issue explores acts of leaning and how they interconnect with concepts of care and transparency in the process of making design research public.

︎ Collaborations
Amy Henry, Dasha Lugovkin, Ghia Koussa, Ilaria Golin, Sarah Støle, Victoire Colliou, Reuxn Yao, Wendy Chen & Yuan Gu
2021
Publication, 210x250mm (digital printing, coptic binding) & Performance

T♀XIC FEMININITY


As Simone de Beauvoir (1949) says, “One is not born, but rather becomes, a woman.” For Bia, every society is full of imbalances. From her experiences at a single-sex high school, through university, and after qualifying as a secondary school teacher in South Korea, she was struck by the prevailing images depicting the ideal woman in these institutions. Dismantling pervasive imbalances in public representation, for the sake of equilibrium, particularly the imbalances implicit in representations of women, lies at the core of this project. T♀XIC FEMININITY comprises Toxic Hypnosis and The Red Textbook. This project aims to disrupt the gender hegemony that legitimises the patriarchal system and perpetuates gender dichotomies. It investigates and deconstructs the idealised femininity—passive girls, attractive women, wise mothers—embodied by young Korean females.

︎ Supervisor
2021
Exhibition

WHAT IS OUT OF DOORS?


What is out of doors? Imagine a leap, a gap, a jump, an opening, a space of absence and presence. An in between of all, an in-between space. It is an intermediate place, a crossover, a space for progression, for transition, for transformation. Participants of the MA Graphic Media Design course at London College of Communication present their work in progress through a hybrid structure; the digital space and the physical gallery.

︎ Collaborations
Dasha Lugovkin, Ilaria Golin, Jacinth Xiang, Lusi Shen, Sarah Støle & Wendy Chen
2021
Publication, 210x297mm (digital printing, elastic binding)

CO–BEING


CO–BEING focuses on disrupting the depiction of stereotyped gender through magazine covers. In the current fashion industry scene and culture, magazine covers have been trying to present gender-fluid fashion as a way of gender co-existence, but the result is still based on the cliché of gender dichotomy. Going further with our research, we acknowledged that gender-fluid fashion shown in magazine covers has revealed this new kind of stereotype, constantly reproducing feminine and masculine expression and clothing, based on gender dichotomies. In other words, the gender fluidity depicted through the fashion industry is distorting its original meaning and goals. Bia and Ilaria are dealing with this phenomenon for which magazines, thus trying to dismantle gender dichotomy, actually are contributing to the consolidation of dualism, rather than helping co-existence.

︎ Collaboration
Ilaria Golin
︎ Supervisors

2022
Publication, 128x179mm (offset printing, sewn binding)

A CIRCLE'S TRAVEL


A CIRCLE’S TRAVEL tells the story of a circle that sets off on a journey, encapsulating the artist's multifaceted sensory experiences of the landscapes encountered. Inspired by the artist's childhood in a comic book store, the book utilises visual elements like images, icons, and frames typical of print comics. The artist and Bia focus on how these elements guide the reader through the narrative, creating a unique art book that extends the boundaries of contemporary art by reinterpreting the visual language of print comics.

︎ Info
/ISBN: 979-11-980358-1-3 (92600)
/Publisher: Lazyagile
/Artist: LIM Seong Hui
/Designer & Editor: Jaeeun Bia Lee
/Price: £ 18
︎ Supported by
GyeongGi Provincial Government & GyeongGi Cultural Foundation
2019
Public Art

WEIRD RELAX


WEIRD RELAX is a public artwork on relaxation installed in the city centre, inviting the audience to integrate themselves into the artwork for a moment of respite. This interactive public art exhibition, centred around the themes of touch (닿음), breath (숨), and echoes (울림), is accessible to a diverse audience. We attribute value to stillness amidst the bustling lives of modern people, offering individuals the opportunity to explore and contemplate new dimensions of relaxation.

︎ Supported by
Seoul Metropolitan Government
︎ Collaborations
Dayoung Lee, Jiin Nam, Jiyeon Lee, Juhee Park, Minjung Lee & Yunha Kim
2019
Public Art

WEIRD EYES


The value of objects is judged and defined through the gaze of various perspectives. The team visualised this diversity of viewpoints using 50 Venus statues. They executed this project as part of an exhibition team during the inaugural Art Road Festival organised by the Seodaemun-gu Office.

︎ Client
Seodaemun District Office
︎ Collaborations
Dayoung Lee, Jiin Nam, Jiyeon Lee, Juhee Park, Minjung Lee & Yunha Kim
2022
Publication, 182x234mm (offset printing, perfect binding)

LIVING THINGS


Living Things is a travelogue capturing and remembering the precious, fleeting sensations felt. The artist LEE Yoori focuses on natural elements, portraying living beings (and objects that seem alive) encountered during her travels. She captures ephemeral moments and collects soon-to-disappear objects using various media. Following the artist's gaze, readers can appreciate the world through a film camera, along with drawings and writings. While primarily in Korean, its visual storytelling is accessible to a broader audience. An English-translated paper is available upon request for wider reach.

︎ Info
/ISBN: 979-11-980358-2-0 (93600)
/Publisher: Lazyagile
/Artist: LEE Yoori
/Designer & Editor: Jaeeun Bia Lee
/Price: £ 15
︎ Supported by
Gwangmyeong Cultural Foundation
P.S THIS SITE IS WIP. THERE IS NO SPELL CHECK HERE SO PLEASE FORGIVE ME IF SOME WORDS ARE FUNNY. 
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