(INTRODUCTION)
A creative designer and art director with a diverse background spanning visual communication, publishing, and art curation. Specialising in crafting dynamic design solutions across digital and print media, each project blends creativity with strategic insight to deliver work that resonates across platforms and audiences.
From shaping global brand identities to delivering award-winning creative campaigns, each project is approached with a commitment to excellence, pushing creative boundaries while maintaining a strategic focus. Driven by a passion for design innovation, every project is executed with meticulous attention to detail, ensuring both aesthetic and functional success.
(CURRENT ROLES)
Crafting and leading high-impact creative initiatives for Apple and Beats by Dre at Hogarth (WPP) in London, with key contributions in designing visuals for ‘Today at Apple’ sessions and developing immersive brand experiences across digital and retail environments. Driving efficiency and innovation in versioning and adaptation workflows, leading to streamlined production processes and enhanced client satisfaction as the Design Lead within the Versioning team.
In addition, as a freelance Senior Designer, I have collaborated with global and emerging brands to develop brand identities, multi-platform marketing assets, and engaging visual campaigns, ensuring a seamless and impactful brand presence across diverse media.
Alongside this, as the founder and designer-editor of Lazyagile, an independent publisher based in Seoul and London, my focus is on producing innovative publications that push the boundaries of contemporary art and design, working with emerging artists to create immersive narratives beyond traditional gallery spaces.
(EXHIBITIONS & AWARDS)
A diverse portfolio of work has been exhibited across leading cultural venues in London and Seoul, encompassing various media and formats. The public art project, funded with £10,000 from ‘Seoul Is Museum,’ led to its successful execution and recognition in the Regional Shared Sector from the Seoul Metropolitan Government.Additional accolades have been received across multiple disciplines, including awards from the Korea Youth Design Exhibition and the LG Social Film Festival, highlighting a strong foundation in visual communication, innovation, and creative storytelling.
(EDUCATIONAL BACKGROUND)
An academic foundation in Graphic Media Design from the University of the Arts London, supported by an international postgraduate scholarship, has contributed to a keen understanding of the intersection between creativity and communication. Leadership in production and curation roles during the MA programme honed skills in managing complex design projects, including exhibitions and editorial work. This is complemented by a dual-degree background in Painting and Art History with a minor in Communication & Media from Ewha Womans University in Seoul, where a series of scholarships and multiple Dean’s List honours were earned for academic and leadership excellence.
